Brochures & Datasheets

The Ultimate Reporting Style Guide - 2019

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venasolutions.com Financial Report Style Guide Title Area Column Headings Data Rows Subtotals Sample Fonts Sample Colors Alternate with a so color and medium-black HEADER ROW: So color, then medium-black YEAR: Serif font, so color, large size REPORT TITLE: Bold sans serif font, medium-black, approximately half the size of the header row DETAIL ROWS: Sans serif font, alternating colors, reduce size for page options and more BORDER: Medium thickness, medium-gray color, apply to the bottom of each section Light sans serif font, medium-black color, 8-10 pt size ROW HEIGHT: 2x the character height (align to bottom) ROW LABELS: Bold ROW TOTALS: Bold ROW BORDERS: Thin borders, medium-gray color, bottom of each row (avoid vertical borders unless input is required – if required, make vertical borders light gray so they don't stand out) Bold sans serif font, medium-black color, 8-10 pt size BORDER: Medium thickness, medium-grey color, apply to top of row to create double line above Subtotals GEORGIA: Serif font for numeric titles and labels (e.g. 2013-14) FRANKLIN GOTHIC MEDIUM COND: Medium-bold sans serif font for text titles and headings (e.g. Apr, May, Jun) ARIAL: Light sans serif font for row and column data MEDIUM-BLACK: Text titles, text headings and data TEAL: Numeric titles, column headings, accents MEDIUM-GREY AND LIGHT-GREY: Borders MAJOR HEADINGS (e.g. Choose Granularity): Medium-bold sans serif font, medium-black color, 14-18 pt size MINOR HEADINGS (e.g. Months): Light sans serif font, so color, 10-12 pt size SUBTOTAL (e.g. Total Year): Bold sans serif font, so color, 10-12 pt size BORDER: Medium thickness, medium-grey color, apply to bottom only Interactive Options Summary Charts Logo Callouts Sparklines Cell Tips Serif font, 12-14 pt size Highlight cells as a complementary so color to draw attention to interactivity. Remove borders, titles, legends, colors and outlines as much as possible. Thicken the main line and create a subtle gradient using two so colors that complement your report's color scheme. These are your company's reports – be proud of them! Use sparingly to guide user to interactive areas of report (Insert > Shapes). Help visualize row data. Use when specific formatting is required (e.g. dates), or when a second step is required (Data > Data Validation > Input Message).

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